Sri Nookambica Ammavari Temple is a famous temple in Visakhapatnam, huge number of devotees visit this temple on Tuesdays, Fridays, Saturdays and sundays to get the blessings of the goddess. Daily Regular Poojas, Archanas and Deeparadhanas are performed in this temple. Devotees believe Sundays, Tuesdays and Thursdays are considered auspicious days to performing pooja to Ammavaru. Yearly Nookalamma Jathara is the biggest festival celebrated on Kottha Amavasya which comes before Ugadi festival. The biggest festival comes once in a year called Nookalamma Jathara, which is held for a month long. This Nookalamma jathara begins on Kottha Amavasya, which is a day before Ugadi festival, a Telugu New Year. Thousands of pilgrims from neighboring states like Orissa, Telangana, West Bengal and the peoples from nearby villages visit this Jathara to worship Nookambika Devi.
